During the Design Week, Azimut Yachts displayed the Azimut S7 in front of the Triennale Palace in Milan, being one of the key places of the Design Week itself with high traffic and visibility. The yacht became an installation in the centre of Milan, giving value and emphasis to its iconic design content, also through a night lights show.
The Azimut Yachts installation told a story of experimentation, talented people and excellent collaborations. But most importantly, it told the story of the magical adventure of seafaring through a multi-sensory experience that goes beyond the boat as a product and raises it to the level of emotions. Joie de vivre, thrills and a beating heart, dreams turned into reality: this is the essence of La Dolce Vita 3.0, which draws on Federico Fellini’s masterpiece to offer a contemporary take on a lifestyle that marries the ability to enjoy every instant to the full, with a taste for the beautiful things in life. The protagonist is the Made in Italy ethos, as an expression of sophisticated design, innovation, technological research and precious details.
A supply chain to create beauty, one that doesn’t tell its story as an exercise in didactics, but reveals itself a little at a time: so we have the finest raw materials (marble, wood, fabric) transformed by the creative flair of fine craftsmen into best-of-breed surfaces, furniture and accessories. So we have the exclusive details and tactile experiences offered by fine linen and sophisticated porcelain. As well of course as the appeal of avant-garde projects that are also expressions of beauty, like green carbon, a principled choice to put carbon at the service of comfort and respect for the environment.